Excellence:

• Goal one: Yes, the coordinating objectives are measurable, but only in the broadest sense.  How can "successfully" be better defined to identify ways in which the organization may improve upon previous years?
• Goal two: How is this an expansion?  We need to see comparative numbers from previous years.

Impact:

• Local economic development: Here, numbers of our of state subscriber should be included as well as more data reflecting hotel stays, restaurant sales/partnerships, etc.
• Discuss the types of outreach programs more, particularly the types of schools sought and scheduled.  Their demographics would be very helpful here.
• You may also wish to describe the local dollars spent on services and employees in the county.
• In the M/P plan, while the structure is sound, few specifics are offered: How many social media likes/followers are there? How large is the direct mail list and how often are items sent? How often is ad space purchased and to what extent? Etc.

Management:

• Evaluation plan: the survey and audience feedback is critical for a patron-oriented organization.  It would be good to see the survey and it's results in the supplemental materials section.  Additionally, it would be nice to see audience perception is used to make programming decisions for upcoming seasons.
• It would be nice to see grant funds expended on items directly related to the proposal such as advertising, musician expenses, etc and less on administrative overhead.